Content Writings (Copywriting)

Content is King! Importance of Copywriting in the Digital World

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more.

To put it simply, is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to emailers, or to keep updated with company news/products. Copy is indeed everywhere – advertisements, brochures, websites, emails, catalogs and even now, on social media.